In the News
Numerous articles have been written about our partnership with Perdue Farms in which the poultry company is blending our innovative plant protein formula into its chicken nuggets, tenders, and patties. These products are now available in 7,100 U.S. supermarkets.
Food Navigator ran an interview with our CEO in September 2019. Earlier in the year, the publication covered our work, noting that "foodservice companies are increasingly open to blended meat products for health reasons." And in Food Navigator wrote about our work, quoting one of our investors, a major animal agriculture CEO:
“If I were in the horse carriage industry, I hope I'd invest in Henry Ford. Plant-based proteins are on the upswing, and The Better Meat Co. can help serve as a bridge to further mainstream them.”
Meat and Poultry featured our work in 2019, touting that “It’s not just ‘impossible this’ and ‘beyond that’ plant-based proteins stealing meat department space and menu listings, so are blended products containing both meat and plant.” It also did a separate interview with us, citing citing data from The Power of Meat 2019 study finding that 76% of consumers already do or would consider purchasing blended meat products.
Idea Mensch interviewed one of our cofounders in 2018 about early-stage entrepreneurship and how we’re helping to build a more sustainable food system.